Anatomical Designs
Business Consultant
July 2020 – Present
Anatomical Designs is a prosthetics and orthotics company headquartered in Bridgeport, WV. Consulting for AD, I have been tasked with supporting CEO Shandon Hime with future staffing models, financial growth models and plans, and furthering his current marketing efforts to produce more leads and enhance his customer satisfaction.
The Snow Agency
Digital Marketing Strategist
June 2019- November 2019
The Snow Agency is a spectacular digital marketing firm located in Edgewater, NJ. TSA has clients varying multiple industries such as sport, pharmaceuticals, apparel and more. During my time working within the company, I was tasked with leading numerous clients with monthly advertising budgets of $30,000-250,000 along their digital marketing plans, and implementing specific strategies for each to make the most of their budgets. Through this, I was able to keep clients satisfied, producing revenues ranging from hundreds of thousands to surpassing millions. During this time, I became extremely comfortable using the Facebook & Snapchat ad platforms, Google Analytics and Ads, professionally presenting plans and speaking to executive employees within their firms.
LiVE Streetwear Co. LLC
CEO
February 2016 – June 2017
During my freshman year of college in a small dorm, I decided to start an online clothing company. I had always been very interested in fashion and clothing, and wanted to design my own and see people around the world wearing it. Through influencer marketing, creating consumer engaging advertisement campaigns, and designing and sourcing products alongside top manufacturers, I was able to create a brand that was seen by millions of people a month across Twitter, Facebook, and Instagram.
Now as any marketer will know, having a high number of impressions does not mean you will necessarily have a great conversion rate. I alone handled customer service by responding to any questions or concerns shoppers may have had, SEO/SEM and website design, Google Ads & social media campaigns, and PR. Through this I believe was the main reason I was able to capture over 21,000 orders and $740,000 dollars in revenue in 12 months.
Movado Group Inc.
Student Marketing Consultant
December 2019 – Present
During this time, myself as well as a few other students were given the job of helping Movado increase sales and brand awareness among millennials. Some tasks I have completed include market research, competitor analysis, analyzing past successful marketing campaigns and applying the success to future advertisements, and creating new marketing campaigns and promotional strategies across social media, digital media, and print mediums.
George’s Place Bar & Grill
Server
November 2014 – March 2015
I worked as a server for a few months during high school. During this time I provided exceptional menu knowledge and facilitated customer decisions to increase restaurant sales. George’s Place was a local, family owned bar & grill. Being personal with the regulars as well as new customers from out of town was essential in providing George’s with the reputation it deserved.
Luke Cardenas 